Branding in Politics

Catalog description

This course overviews the central role of strategic communication in the modern political and commercial arenas. It examines how political actors and institutions, for-profit and nonprofit organizations, the press, and both domestic and foreign publics interact. Course material explores how public relations, advertising, and marketing fit into and impact the local, national, and global schemes of political activities, ranging from election campaigning, to legislative and executive policy making, public diplomacy and nation branding. Beyond looking inside the political establishment, this course also explores external communications fundamentally impacting the political process, such as special interest lobbying, corporate activism and social responsibility, civic advocacy and engagement, and journalism.