Foundations of Campaign Design

Catalog description

This course offers an introduction to the foundations of designing strategic communication campaigns. It focuses on developing campaigns that integrate strategies from public relations, advertising, and branding across a complex environment that includes traditional media like TV, radio, and print, as well as emerging media such as social, digital, and mobile platforms. It also introduces students to important theories of communication and media to inform the steps of campaign design as they are applied to corporate, non-profit, social, and public service messaging.