Sport Business Analytics

Catalog description

This course focuses on analytics methods and techniques used in sport organizations. Students learn to model business activities in sport marketing, sport economics, sport administration, and sport communication. Students will be exposed to analytics topics such as fan engagement, ticket sales, market demand, sponsorship evaluation, media analytics, revenue generation, and social and economic impacts on sport organizations. Prerequisites: ISA 512, ISA 514 , ISA 591 , ISA/STA 616, or permission of instructor.