Digital Marketing

Catalog description

Students will gain hands-on experience managing an actual digital marketing campaign for a real client. This will include creating, executing and optimizing a campaign on a live advertising platform. Over the course of the campaign, students will develop an understanding of online consumer behavior, real-time marketing, online brand building, and social media strategy. Deliverables will include a pre-campaign strategy brief and a post-campaign analysis. Prerequisite: MKT 618 .