Highwire Brand Studio

Catalog description

Highwire Brand Studio is a senior capstone practicum where students from communication design, marketing, and other relevant majors create comprehensive, professional-grade branding campaigns and solutions for real-world clients. Working in multidisciplinary teams, students apply and integrate primary research, market analysis, strategic planning, and creative execution using industry tools and methods. Teams compete to deliver the most effective campaign, with deliverables typically including brand positioning, visual identity, promotional programs, merchandising, social media strategies, and packaging design. The course culminates in formal client presentations, with many partner organizations implementing the students' recommendations. This course provides students with authentic agency experience while delivering actionable solutions that clients often incorporate into their marketing efforts. Students develop skills in teamwork, leadership, written and oral communication, critical and creative thinking, and both quantitative and qualitative analysis. Partner clients, including major brands like P&G, Nestlé, Pepsi, and Hasbro, engage with Highwire to gain fresh perspectives from Miami's top students. SC. Prerequisites: ART 352 or MKT 345 or permission of instructor. Cross-listed with ART 453 .