Culturally Intelligent [CQ] Marketing

Catalog description

This course is designed to develop marketers who have the knowledge, perspectives, and skills to practice culturally intelligent (CQ) marketing in increasingly diverse and dynamic environments. Cultural Intelligence (CQ) is the ability to recognize and adapt to cultural differences, including differences across cultural identities. Students will learn the CQ MKT process and consider how the four dimensions of Cultural Intelligence, CQ DRIVE, CQ KNOWLEDGE, CQ STRATEGY, and CQ ACTION, can be activated in a marketing context to deliver marketing thought and practice that is adaptive, inclusive, and culturally aware. Prerequisite: MKT 291 .