Analytical Research and Reasoning for Marketers

Catalog description

Marketing in today’s environment with numerous large and real-time data sets requires new analytic skills. This class focuses on analytical research methods utilized by marketers to better understand the markets in which they compete; the categories, competition, channels and consumers that comprise their risks and growth opportunities. Students will be equipped to move at the speed of data availability, address complexity and ambiguities in information, quickly respond with research analyses and develop actionable conclusions with recommendations. Prerequisites: MKT 291 , ISA 125 or STA 125 or STA 261 or STA 301 .