/KNH 534. Public Health Communication and Marketing

Catalog description

Describes the foundations of professional development in health promotion through multiple perspectives: health education, health communication, health science, and health behavior. Principles of design inform the diverse role of health promoters working within an ecological framework. Applications of models and theories are practiced in personal, national, and international contexts. Foundational principles and techniques of social marketing which influences individual and societal health behaviors through a systematic plan will also be discussed. Cross-listed with KNH 534 .