KICKGLASS Digital Marketing

Catalog description

The experiential learning course will provide students with hands-on experience at activating human-centered marketing in a digital ecosystem. The course will be delivered in three stages that mirror the stages of skill acquisition - Prepare, Practice, and Perform. In the Prepare stage, students will learn how to: (1) identify and mitigate bias (2) develop empathy across difference, and (3) activate human-centered digital marketing. Students will complete an Inter-Group Dialogues certification program facilitated by the Center for American and World Cultures. During the Practice stage, students will apply human-centered marketing concepts in a collaborative experiential learning context. In the Perform stage, student teams compete in the KICKGLASS Digital Marketing Challenge, providing solutions to a real-world challenge by a client company or organization. EL. Prerequisite: IMS 486/IMS 586 .