Business to Business Marketing

Catalog description

CMR 362 focuses on the skills students need to understand the unique components of business to business (B2B) marketing. The course provides a practical understanding of the market processes: purchasing, segmentation, pricing, and strategy. Within these processes, we will explore and practice using frameworks and tools to manage marketing components for business markets This course also covers assessing industrial marketing opportunities and industrial competitive strategies. Prerequisite: CMR 105 .