CCA 302

Arts Marketing & Engagement

Miami University · UGRD · Fall 2026

1 section

Catalog description

Effective marketing and connecting audiences through arts engagement are essential in developing sustainable arts enterprises. This course introduces students to the fundamentals of marketing the arts and the methods arts managers utilize to engage and develop the audience. Prerequisite: CCA 201 or permission of the Director of Arts Management & Entrepreneurship.

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Class #miami_oxford-CCA302Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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