Designing Service Experiences

Catalog description

Services are when screens and printed designs make the world more usable and meaningful. This course teaches you to design the complete experience—not just what people see, but the systems that make services work. Service blueprinting becomes your primary tool for mapping every touchpoint: the visible interactions users have, the backstage operations supporting them, and the people delivering the service. Whether designing a hospital check-in, a museum visit, or a retail experience, prioritize helping people complete tasks while considering how wayfinding, environmental graphics, and spatial design guide behavior. Physical installations integrate with digital screens to create cohesive experiences anchored in specific locations. Studying influential examples reveals how great service design anticipates needs and removes friction. The course prepares you to coordinate complex service ecosystems where design, space, and human interaction work together. Prerequisites: ART 251 , ART 252 , and ART 227 , or permission of instructor.