Typography Essentials for Designers

Catalog description

Typography makes words feel something. The right typeface whispers or shouts. Spacing creates tension or calm. Scale commands attention or invites intimacy. In this course, you'll learn how these choices shape emotional responses and guide reader experience. You'll practice typographic layout principles that make content accessible and usable for a wide range of audiences—understanding that beautiful typography must also be functional. Projects in this course will challenge you to create information hierarchies and page systems that organize content clearly while evoking specific responses. You'll explore technical type principles—and study influential designers whose innovations inform today's practice. Working with industry-standard tools and emerging technologies, you'll develop the confidence to make typographic decisions that shape how people think, feel, and navigate information. Prerequisite: ART 111 or permission of instructor.