MKT 3000Principles of Marketing

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Prerequisite(s): ENG 1020 or ENG 1021, completion of General Studies requirements in Oral Communication and Quantitative Literacy, and at least junior standing. This course helps students understand marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Effective marketing is critical for the long-term success of any business organization because this function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value.