MGT 4420Entrepreneurial Business Plan

Catalog

Prerequisite(s): Senior Standing AND (ACC 3130 or FIN 2220 or FIN 3300 or FIN 3320) AND (MGT 3020) AND (MKT 3000 or MKT 3250 or MKT 4300 or MKT 4520) Students learn how to prepare a definitive, comprehensive business plan involving all aspects of a proposed new venture. To attract seed money and growth capital, the business plan must address probable start-up issues involving market analysis, competition, workforce and capacity planning. Emphasis is on financial viability and business plan packaging to secure financial seed money.