MBA 590GCorporate Entrepreneurship

Catalog

Prerequisite(s): None This course examines how established organizations ought to innovate, renew, and transform their business models in response to competitive stagnation, technological change, shifting consumer preferences, and institutional constraints. Students will explore how entrepreneurial thinking operates inside existing firms and how business models can be redesigned—not merely optimized—to restore growth, relevance, and profitability. Through cases, frameworks, and a team‑based strategic renewal project, students will diagnose failing or failed business models and design credible paths to renewal.