JMP 3740PR Research, Planning and Msmt

Catalog

Prerequisite(s): JMP 2700 Students in this course build on the fundamentals of Public Relations. They are introduced to and use PR research tools, including web-based software platforms, general business research methods and qualitative interview and focus group methods. They practice drawing insights from research results and applying those insights to the PR planning process. They learn to connect PR goals and objectives to basic research.