COMM 3110Applied Comm Research Methods

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Prerequisite(s):COMM 1100, COMM 3100 This course exposes students to the different kinds of research that is conducted by communication professionals and scholars. The course prepares students to understand basic concepts of communication research and the variety of ways in which communication can be studied and measured in applied contexts. Students learn by practicing methods commonly employed by industry and academic researchers – including textual review, interviews, surveys, focus groups and basic statistical techniques.