REES 2120Real Estate Sales & Marketing

Catalog

Students will learn concepts related to selling and marketing in the real estate field. The course revolves around ways to market oneself properly as a real estate professional. The course explores the principles of market research, data analysis, and market segmentation, which are applied to teach a more efficient salesperson. Topics include target marketing, technology uses, researching markets, finance, laws and ethics, and ways to understand how to serve clients.