Global Marketing

Catalog description

Students engage in an advanced study of international marketing and global markets. Students review and expand their knowledge of basic marketing practices and theory as related to global markets. Emphasis is on international market research, international marketing strategies, designing and implementing global marketing programs, entry strategies, globalization, glocalization, global context of marketing mix decisions, foreign regulations, and product adaptation for foreign markets. Students are exposed to the role of management in international marketing in home and host countries as well as the role of international organizations and free trade agreements.