PR Cmpgns & Stratg for NProfit

Catalog description

Students will study the basics of planning, preparation, execution and management of public relations campaigns with an emphasis on nonprofit organizations through research, discussion, and hands-on activities. Study will culminate in the students' constructing and presenting a public relations campaign, which requires successful analysis of public opinion, and understanding the goals of the non-profit they choose. Students will develop programs of action and communication to achieve public understanding, establish objectives and install evaluation techniques to measure the impact of their PR efforts.