MKTG 344

Advertising

Mercy University · UGRD · Fall 2026

1 section
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Managerial analysis of principles and practices in advertising. Topics include: the relationship of advertising to public relations and publicity, creation and production of advertising, advertising budgeting and evaluation, demand stimulation, media selection and market research.

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Class #mercy-MKTG344Fall 2026UGRD3 credits
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