Strategic Management

Catalog description

This senior-level capstone course requires students to draw on knowledge from across all major business disciplines (accounting, finance, marketing, management, operations, and economics) to tackle complex strategic challenges. As the culminating course in the business curriculum, students will be expected to identify real-world organizational problems, conduct cross-functional analysis/capstone project, and propose actionable, well-supported strategic solutions. The course introduces students to essential frameworks and theories in the field of strategic management, such as Porter’s Five Forces, SWOT analysis, the resource-based view, and competitive strategy, and applies them to dynamic business environments. Students will examine how companies navigate internal capabilities and external pressures, adapt to change, and sustain competitive advantage in global markets. Emphasis is placed on the intersection of strategy and responsible business practices, including sustainability, ethics, and innovation.