Business of Persuasion

Catalog description

The Business of Persuasion introduces students to behaviors associated with the ability to influence the actions and attitudes of others for the purpose of generating compliance responses. Specifically, the course considers the role which variables such as personality, trust, consistency, consensus, reciprocity, authority and scarcity play when employees attempt to influence a stakeholder's decision-making process. Emphasis is placed on developing and applying persuasion skills using experiential exercises and case analysis.