Integrated Comm Strategies

Catalog description

In this advanced studio-based course, students practice professional strategic planning, advertising, marketing, design, and communications agency work. You’ll apply your experience in writing, designing, marketing, public relations, and presenting to address real client problems in a simulated agency environment. You will rotate agency roles such as Account Manager, Creative Director, Strategist, and Social Media Manager, as needed. You will apply knowledge of strategy, branding, creative execution including copywriting, graphic and multimedia design, experiential, event planning, and more, to assist businesses and organizations with their communications initiatives.