Creative Advertising

Catalog description

This hands-on course is designed to get students thinking creatively, strategically, and unconventionally about advertising. We’ll explore how brands influence culture, and vice-versa, by decoding, distilling and discussing creative campaigns and brand messaging. You’ll unlock creativity through in-class brainstorming and insight development, then conceive, write and design advertisements across media channels including print, social, outdoor, experiential and broadcast. No design or software skills needed.