Persuasion and Consumer Culture

Catalog description

Persuasion and Consumer Culture explores how individuals and groups are influenced to consume ideas, products, services, and media. It combines psychology, sociology, and media studies to unravel the mechanisms of persuasive techniques in advertising and social media, emphasizing the impact on consumer behavior. This course critically examines ethical implications and cultural influences, encouraging students to analyze their consumption patterns and the societal effects of these tactics. This course aims to equip students with a heighted self-awareness to recognize and critically evaluate the pervasive influence of consumer culture in their lives.