Communicating with Data

Catalog description

Communicating with Data is designed to ensure that students can utilize quantitative critical thinking skills in order to form and communicate cohesive stories that effectively facilitate the education and subsequent action of others within an organization. Students will learn to present data to an observer in a way that yields insight and understanding. This course focuses on the design, construction and presentation of data visualizations from the business perspective and includes lessons on the psychology of data visualization by incorporating concepts such as attention/pre-attention, perception and cognition to enable a better understanding of how data visualization can be optimized. Students will learn key design elements to facilitate comprehension, recall, and decision making through the use of Tableau – currently the most widely accepted data visualization software in business.