MKTG 33Advertising

Catalog

<b><font color="7A0018">Begins Fall 2025</b></font><br> This is an introductory course in advertising principles and techniques. Areas of study will include advertising agencies, preparation of advertisements, including copyrighting, illustration and layouts, media selection, budgeting for advertising, psychology and persuasion of advertisements, and the use of advertising as a tool in sales promotion.