MKT 410
WI: Marketing Research
McKendree University · UGRD · Fall 2026
1 sectionNo open sections · 1 checked
Catalog description
The course introduces the scientific method as it is applied in marketing. Quantitative and qualitative research methods are studied and an original research project is undertaken. Students gain experience in developing research questions, selecting appropriate methods, using analytical tools, and interpreting and presenting research findings.
Sections
Current meeting, instructor, credit, and enrollment details
01EL
FullSeats: 24/24 seats Last recorded: Aug 15, 2026, 5:09 PMClass #8259Fall 2026UGRD3.0 credits
0 available24 enrolled24 capacity0 waitlist
- Days & times
- O
- Meeting dates
- Oct 19 – Dec 10
- Location
- eLearning
- Instructor
- Dobill, B
Section notes
Instructional method: WEB
Details checked 3 hours agoSeats checked 3 hours ago
Class numbers and section codes come from the registrar.
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