Social Media Marketing Lab

Catalog description

This lab course will explore the practice of social media marketing, its role in inbound marketing, and brand management best practices across social networks. Through hands-on learning with instructor guidance and class critique, students will practice creativity and generate professional social content using Canva through the lab format of this course. This course will utilize experiential learning to aid in the construction of a digital portfolio. Emphasis will be placed on learning efforts to drive engagement with desired target markets. Prerequisite: MKT 205