MKT 305

Consumer Behavior

McKendree University · UGRD · Fall 2026

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Catalog description

This course examines the purchase decision situation and the processes that influence it. Basic concepts from the field of cognitive psychology form the theoretical foundation of the course. Applications of the theories to the practice of marketing are developed.

Sections

Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

01EL

FullSeats: 25/24 seats Last recorded: Aug 15, 2026, 5:09 PM
Class #8086Fall 2026UGRD3.0 credits
0 available25 enrolled24 capacity0 waitlist
Days & times
O
Meeting dates
Aug 24 – Oct 15
Location
eLearning
Instructor
Arango-Arterburn, A

Section notes

Instructional method: WEB

Details checked 4 hours agoSeats checked 4 hours ago
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