MKT 305Consumer Behavior

McKendree University · 3.0 credits · UGRD

Catalog

This course examines the purchase decision situation and the processes that influence it. Basic concepts from the field of cognitive psychology form the theoretical foundation of the course. Applications of the theories to the practice of marketing are developed.

Recent sections

Fall 2026 · 1 section

Aug 24 – Oct 15

Section	Days & time	Location	Instructor
01ELClass #8086	O	eLearning	Arango-Arterburn, A
01EL notes: Instructional method: WEB