MBA 646Marketing Analytics

McKendree University · 3.0 credits · GRAD

Catalog

This course presents a framework for analyzing data in the opportunity/market analysis process, as well as key performance factors (kpf) and key performance indicators (kpi) within the overall marketing process. Students will also develop an understanding of the strategic implications of data related to a firm's Paid Media, Earned Media, and Owned Media results

Recent sections

Fall 2026 · 1 section

Oct 19 – Dec 10

Section	Days & time	Location	Instructor
01ELClass #8242	O	eLearning	Petry, J
01EL notes: Instructional method: WEB