MBA 646
Marketing Analytics
McKendree University · GRAD · Fall 2026
1 section1 open now
Catalog description
This course presents a framework for analyzing data in the opportunity/market analysis process, as well as key performance factors (kpf) and key performance indicators (kpi) within the overall marketing process. Students will also develop an understanding of the strategic implications of data related to a firm's Paid Media, Earned Media, and Owned Media results
Sections
Current meeting, instructor, credit, and enrollment details
01EL
25 openSeats: 0/25 seats Last recorded: Aug 15, 2026, 5:09 PMClass #8242Fall 2026GRAD3.0 credits
25 available0 enrolled25 capacity0 waitlist
- Days & times
- O
- Meeting dates
- Oct 19 – Dec 10
- Location
- eLearning
- Instructor
- Petry, J
Section notes
Instructional method: WEB
Details checked 3 hours agoSeats checked 3 hours ago
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