MKTU 635

Seminar in Advertising and Promotion

University of Massachusetts Global · UGRD · Fall 2026

1 section

Catalog description

This course provides an introduction to current processes and practices of advertising and promotion. The course focuses on the role of advertising and promotion in the marketing mix and the critical role advertising plays in marketing success.

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Class #massachusetts_global-0470Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

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