MKTU 430

New Product Development

University of Massachusetts Global · UGRD · Fall 2026

1 section

Catalog description

This course introduces and applies an integrated view of the process of designing, developing and launching new products. Aligning business strategy with product design, linking product development and product launch strategies, and competitive placement of new products are explored.

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Class #massachusetts_global-0465Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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