MKTU 361
Social Media Strategy
University of Massachusetts Global · UGRD · Fall 2026
1 section
Catalog description
This course centers on strategic social media management and content creation. Students will learn to develop platform-specific strategies, manage paid campaigns, and analyze performance metrics to engage audiences effectively. By the end of the course, students will be equipped to craft compelling social media narratives and implement data-driven strategies to enhance brand presence across various platforms.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #massachusetts_global-0462Fall 2026UGRD3 credits
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