MKTU 361

Social Media Strategy

University of Massachusetts Global · UGRD · Fall 2026

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This course centers on strategic social media management and content creation. Students will learn to develop platform-specific strategies, manage paid campaigns, and analyze performance metrics to engage audiences effectively. By the end of the course, students will be equipped to craft compelling social media narratives and implement data-driven strategies to enhance brand presence across various platforms.

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Class #massachusetts_global-0462Fall 2026UGRD3 credits
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