MKTU 318

Consumer Behavior

University of Massachusetts Global · UGRD · Fall 2026

1 section

Catalog description

This course explores behavioral factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services. In particular, emphasis is placed on the analysis of buyer behavior and marketing strategy development.

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Class #massachusetts_global-0460Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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