MKTU 300
Principles of Marketing
University of Massachusetts Global · UGRD · Fall 2026
1 section
Catalog description
Marketing orientation and concepts applied to marketing strategies and planning, pricing, product development and management, promotion and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing.
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001
Availability not recently verifiedClass #massachusetts_global-0458Fall 2026UGRD3 credits
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