Hospitality Industry: Innovation, Strategy, and Design Thinking

Catalog description

Leaders in the hospitality industry face opportunities and challenges that require innovative and strategic thinking. This course presents tools and techniques to enable these leaders to develop creative solutions that are consistent with the strategic goals of the organization. In addition to a thorough review of strategy creation within a hospitality context, a major component in the creation and effective implementation of innovative solutions is an understanding and utilization of design thinking. Therefore, the concept of design thinking will be introduced with linkages to hospitality related innovations and strategies.