Strategic Growth for Entrepreneurs and Intrapreneurs

Catalog description

This course introduces students to expanding a business by recognizing strategic opportunities, managing organizational change, and fostering the growth of an innovation-based business or business unit. This course builds upon the skills and concepts introduced to students in INN 510 and INN 520 and adds the methodologies and additional analytical skills necessary to commercially scale an innovation into something with lasting economic effect. This course covers the various skills business leaders must have to successfully scale an innovation, including corporate-level strategy, organizational development and change management, management of competitive dynamics, and maintenance or abandonment of competitive advantages. Prerequisites: INN 510 and INN 520 or relevant professional experience as determined by the instructor.