Public Relations Writing and Media Techniques

Catalog description

This course focuses on the applications of public relations theory, techniques, and principles. Students learn the writing and style requirements of different media, including print, broadcast, web, and social media. They develop writing skills in preparing print and digital news releases, newsletters, and other print and social communication materials as part of publicity and promotion campaigns, as well as strategic planning and audience identification. Prerequisites: EN 102 and COMM 206.