Introduction to Media Communication

Catalog description

This course introduces students to a critical approach to evaluating the media and popular culture. Primary-source materials in the media will be examined. Students will analyze, interpret, and evaluate how a variety of media work and interact with culture. The genres examined include music, the internet, social media, TV, film, news, books and magazines, and advertising. The course will cover major issues concerning the media, including ethics, the history and power of the media in several genres, the economics of the media and other forces that may determine content, and political and cultural aspects of the media. Communication majors must earn a grade of C- or higher.