MKT 425

Marketing Analytics

Marshall University · UGRD · Fall 2026

1 section

Catalog description

Students analyze data to make marketing decisions regarding segmentation and target market selection, product positioning, brand choice, customer relationship management, pricing, customer lifetime value, and other areas.

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Class #marshall_university-1690Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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