NIL and Athlete Branding

Catalog description

Explores the evolving landscape of Name, Image, and Likeness (NIL) rights within the sports industry and how agencies manage campaigns to increase an athlete’s value and influence in the NIL marketplace. Topics regarding the legal, ethical, and business implications of NIL policies and their impact on collegiate and professional athletes, institutions, and brands will be discussed. Students will learn to strategize and execute NIL campaigns including brand identity, social media, public relations and community engagement.