Public Relations Campaigns

Catalog description

Senior capstone course. Covers public relations issues management for corporations, government and non-profit groups. Working in teams, students design a public communication campaign involving media management, community relations, educational outreach or other methods of advocacy in the public forum for achieving social justice goals using public relations strategies and tactics. The public communication campaign proposals are designed for local or national clients and reviewed by industry professionals, the client and the instructor. Students conduct field research, analyze results and incorporate findings in their action plans.