Crisis Communication and Reputation Management

Catalog description

Covers the vital role communication practitioners play in contemporary crisis communication and reputation management, and the tools used to prepare for and manage emergency situations from a communications perspective. Emphasizes balancing the roles as the strategic thinker (assessing organizational vulnerability, team development, etc.) and the effective tactician (message development, channel selection, etc.) and reconciling them against the reality organizations in crisis face when serving myriad stakeholders in the digital age. Includes lectures, case studies and in-class exercises designed to develop real-time thought processes and writing for situations that could threaten brand reputation.