Globalization and Global Operations

Catalog description

Provides an overview of the recent rapid growth of the so-called emerging economies of the world. These include the BRICS nations (Brazil, Russia, India, China, and South Africa) and other countries that are collectively changing the landscape of the global economy. Emerging nations now account for fifty percent of global output and are poised to be the growth markets of the 21st century. Also includes several perspectives on the critical role played by corporations in this fascinating growth story and also material on global operations from the strategic, supply chain, and marketing perspectives. Relevant to business students interested in studying the role of globalization in economic growth.