Business Essentials - Marketing

Catalog description

Introduces essential topics and skills in the function of marketing by applying an array of marketing concepts to a multitude of business scenarios. Underscores the understanding of marketing principles and application of marketing variables, in terms of analyzing, planning, implementing and controlling marketing activities such as positioning, differentiation, segmentation analysis and target market selection within a firm. Emphasizes the understanding the plethora of ways firms manage their approaches to the marketing mix parameters; namely, the product strategy, pricing strategy, distribution strategy and integrated marketing communications for their products and brands.