Marketing Ethics, Markets and Social Responsibility

Catalog description

Focuses on various social issues affecting the firm but central to managing marketing programs and competitive strategy. In-depth look at some of the broader, societal and public policy issues. Examines how the efficient and fair workings of markets influence the "value propositions" for products and services in a global economy, examined through the lens of business ethics. Topics and issues include the social responsibility of marketers, consumer rights, legal constraints upon competitive strategy, future of marketing practice and other macro concerns that affect market-based systems.